Skip to main content

Technology / Strategy / Execution

Work.

The interesting problems usually cross more than one boundary.

Over the past decade, I've worked on projects where business decisions, technology architecture, operations, and people had to come together. Here are some of the ones that stayed with me.

Browse selected projects ↓
WORK.LOG / SELECTED PROJECTSTECHNOLOGY · BUSINESS · RESEARCHDIRECTORY STATUS: OPEN

01 / Project index

From the business model to the systems that make it work.

These projects involved different industries, constraints, and teams. What they share is a need to understand the underlying problem, choose a practical approach, and see it through to a working result.

FILE_001 / BUSINESS DEVELOPMENT

From storefront to shop floor.

A new B2B wholesale division needed to go from commitment to working operation in approximately two and a half months.

I helped design the business and technical workflow connecting digital commerce, customer configuration, vendors, and CNC manufacturing. The visible storefront was only one part of it; the harder challenge was making the entire order process work together.

I selected Wix for straightforward staff management and coordinated a vendor-built bridge between the EMS and CNC systems. The division continued operating after my international relocation.

BUSINESS DEVELOPMENT / SYSTEMS ARCHITECTURE / MANUFACTURING INTEGRATION

Read the full case study ↗
2.5 mo.From commitment to launch and handoff

FILE_002 / MARKETING STRATEGY

Follow the customer. Change the strategy.

Our paid acquisition approach wasn't keeping pace with customer behavior.

I investigated how prospects found and evaluated us, tested an alternative channel with a small pilot, and used the results to support a wider change in digital acquisition.

The campaigns generated approximately half of company leads, with media spending typically under $200 a week. The former $6,000-a-week agency package represented $312,000 annualized expenditure before replacement costs.

CUSTOMER RESEARCH / PILOT DESIGN / ACQUISITION STRATEGY

Read the full case study ↗
~50%Of company leads generated through the new approach

FILE_003 / TECHNOLOGY LEADERSHIP

The replacement was already underway.

An architectural review of our primary e-commerce platform exposed serious technical and security risks.

I helped set modernization in motion before security incidents turned anticipated risk into an immediate problem. With a replacement already being prepared, the team could accelerate the transition under pressure.

The work brought architecture, cybersecurity, business continuity, stakeholders, and delivery decisions together around a system the business depended on.

PLATFORM STRATEGY / CYBERSECURITY / CRISIS RESPONSE

Read the full case study ↗
Plan → ActAdvance preparation supported an accelerated transition

02 / Also in the record

Making the experience faster.

Performance engineering tied technical work to the customer's experience. I coordinated an international team through improvements that reduced load times by approximately 70%.

Read the full case study ↗
70%REDUCTION IN LOAD TIME

FILE_005 / FEATURED PERSONAL PROJECT

The Evidence Machine.

Preserving my father's scientific legacy through evidence-driven AI orchestration.

I designed a human-governed research and publishing workflow to turn fragmented scientific records into a sourced, accessible record of Dr. John A. Henning's work in hop genetics.

Four specialist AI roles, an orchestrator, independent verification, and human review supported the redesign of his website, shown here in its November 2026 prelaunch preview.

AI SYSTEMS / RESEARCH ENGINEERING / EDITORIAL SYNTHESIS / DESIGN

Read the full case study ↗
ARCHIVE / PRELAUNCH PREVIEW
Preview of Dr. Henning’s redesigned website, with a botanical header and introduction to his hop research.
Website redesign preview / 2 November 2026

04 / Working method

Start with the real problem.

The work usually starts with investigation: understanding the environment, constraints, evidence, and people involved. From there, I look for an approach that can survive actual operating conditions.

01 / RESEARCHFind the cause

Study the evidence and uncover assumptions.

02 / DESIGNChoose the approach

Balance outcomes, tradeoffs, and constraints.

03 / DELIVERBring it together

Coordinate the systems, people, and decisions.

04 / EVALUATECheck what worked

Look at the result in its real setting.

05 / Say hello

Let's talk.

I'm interested in leadership opportunities, thoughtful collaborations, and complicated problems worth investigating.

Get in touch ↗