Previous annual agency spend
The former $6,000-per-week agency package annualized to $312,000 before replacement costs. The subsequent campaigns generated approximately half of company leads, with media spend typically under $200 a week.
Technology / Strategy / Innovation
I work at the intersection of technology, business, and the complicated problems that don't fit neatly into either.
Over more than two decades, I've moved from hands-on technical and creative work into systems architecture, business strategy, and organizational leadership. I've directed international teams, rebuilt business-critical platforms, rethought marketing operations, and helped launch an automated manufacturing business.
What interests me most is understanding how the pieces fit together—and finding a practical way to make them work better.

01 / Impact
A few outcomes from a decade of technology and business leadership.
The former $6,000-per-week agency package annualized to $312,000 before replacement costs. The subsequent campaigns generated approximately half of company leads, with media spend typically under $200 a week.
Helped connect digital commerce and manufacturing workflows for an independent operational handoff.
Restructured technology services through provider partnerships while maintaining service quality.
02 / Work
Business development, research-led strategy, and infrastructure decisions with lasting operational impact.
With an international relocation approaching, I had two and a half months to help turn a wholesale concept into an operational business—connecting customer orders, configuration software, vendors, and CNC manufacturing into a process the team could run on its own.
Read the case study ↗I researched changing customer behavior, tested a different channel with a small pilot, and built the case for a wider change. The resulting campaigns generated approximately half of company leads, with typical media spending under $200 a week.
Read the case study ↗A platform review exposed architectural and security risks that another patch couldn't resolve. I helped initiate replacement work before incidents made the need urgent, allowing us to move from contingency planning to deployment under pressure.
Read the case study ↗03 / A project close to home
My father's website was serviceable, but it didn't come close to representing his career. Important research, talks, and public contributions were scattered across decades of records.
I designed a multi-agent research workflow to discover, analyze, cross-check, and organize the material, then used that research to inform a more complete professional narrative, brand direction, and website experience.
About the project ↗04 / Labs + Writing
Technical experiments, research notes, essays, and occasional wrong turns.
Agentic AI, systems architecture, reliability, and the difference between a convincing demo and a system whose behavior can actually be checked. Failed experiments belong here, too.
Browse Labs ↗On hallucination, verification, and why better instructions aren't always enough. I also write about technology, business, research, and the ideas that surface when different disciplines meet.
Read the essay ↗05 / Now
I'm pursuing an MBA at Louisiana State University Shreveport, building on years spent making decisions where technology, marketing, operations, and business strategy intersect.
I'm also exploring AI implementation and evaluation consulting, alongside agricultural business models and opportunities in agritourism.
What I'm doing now ↗06 / Beyond work
Before technology became my profession, I spent much of my life studying and performing classical music. Writing, literature, gaming, design, and philosophy have been longstanding parts of the picture, too.
A little more about me ↗07 / Contact
I'm interested in leadership opportunities, thoughtful collaborations, and difficult problems worth investigating—particularly where technology, business, and creative thinking intersect.
Get in touch ↗